What’s new in the food industry? What’s getting more popular? What’s falling off? Food manufacturers, food processors and everyone within the industry is taking a look at the Global Food Industry Survey 2013-2014: Market Trends, Buyer Spend and Procurement Strategies in the Global Food Industry
The report names the top three expected trends in 2013: health and wellness, convenience, and local products.
Health and Wellness
These categories are not surprising. Consumers are always looking for healthier foods and snacks, although they’re usually not willing to sacrifice taste for it. As food manufacturers continue to move toward higher quality ingredients, that formerly impossible dichotomy is becoming realistic.
Snacks and other foods can now be manufactured with the taste consumers love while eliminating harmful ingredients and using other ingredients of the utmost quality.
As mentioned, despite the desire for healthier foods, consumers aren’t usually willing to sacrifice taste. That leads us to convenience. People want easy-to-get, easy-to-consume food with health benefits.
Food manufacturers are seeing these trends and working toward giving consumers more of what they want: convenient, healthy food.
The third trend, local products, has been brewing for a while also. Consumers want to know their food is being grown, produced and manufactured within their area. There’s an element of trust that goes with local foods.
The report details the majority of companies are “more optimistic” about revenue growth in 2013. Identifying and adapting to market trends has always been important in the food industry, so to see so many companies projecting revenue growth is encouraging.
How can we help you keep up with trends and gain the trust of your customers?