It’s no longer only about plain cake or glazed, Long John or Cruller. It seems donuts have become so gourmet and in-demand that they are no longer confined to the white paperboard boxes of small-town bakeries.

“The growth of the global doughnut market can be attributed to the increasing number of retail stores, rising urbanization, and changing consumer lifestyles. New product launches and the increase in demand for healthier doughnuts are major trends that will have a positive impact on the growth of the market over the next five years,” says Manjunath Reddy, a lead food research expert from Technavio (source: Business Wire).

In 2017, 195.18 million Americans consumed donuts. We’re not so sure about donuts being “health food,” but we do know that this figure is projected to increase to 205.63 million in 2020. Donut shops across the country are baking up success by pushing the flavor envelope – with the humble, traditional donut as a base.

The recipe for this donut renaissance?

  1. Use high-quality ingredients to create the flexible donut.
  2. Add creative, innovative, and sometimes just plain shocking ingredients into or on top of the classic.

Trends observed over the past several years include creations like the Cronut; bacon on/in everything, including donuts; and the donut sandwich, which offers a donut in place of a bun, to hold in more traditional sandwich stuffings like fried chicken and burgers.

Donuts have long been an affordable and delectable indulgence. With profit margins seemingly at risk, rest assured consumers seem to be willing to pay more for tasty trends.

Is the donut the new cupcake? It’s too soon to tell, but what won’t ever trend down is the need for quality ingredients to make the base donut a stellar partner for imaginative toppings and flavors.

We carry many of the popular Pillsbury® cake and donut mixes in multiple quantities for professional and commercial bakeries. When you’re looking for a quick, easy way to create something delicious, trust Bremer to get the cake mix, fillings, and toppings for you.